Consumer Psychology and Behaviour Design

What Truly Motivates You to Do Anything at All?

Gary van Broekhoven

Published on: 09/05/2025

Discover the seven fundamental motives that drive human behaviour and learn how to apply these insights to UX design and marketing. Enhance your strategies by understanding what truly motivates your users.

Consumer Psychology

Behavioural Design Patterns: A Complete Guide

Published on: 08/05/2025

Learn how to use behavioural design patterns ethically in UX design. Discover strategies to guide user behaviour without manipulation, balancing effectiveness and integrity.

Behaviour DesignConsumer PsychologyCustomer Discovery

Consumer Psychology for Service Designers: Why People Really Do What They Do

Gary van Broekhoven

Published on: 15/04/2025

Explore how service designers can use consumer psychology to create more intuitive, persuasive, and satisfying experiences that delight customers and deliver results.

Behaviour DesignConsumer Psychology

The Psychology of Brand Loyalty: Why We Keep Going Back for More

Gary van Broekhoven

Published on: 14/04/2025

Discover the psychology behind brand loyalty—from emotional bonds and trust to identity and community. Learn what really keeps customers coming back and how to build lasting brand love.

Behaviour DesignConsumer Psychology